Our leadership team brings decades of experience, industry relationships, and a passion for innovation. With expertise spanning manufacturing, distribution, retail, brand development, and sales, our team is dedicated to creating better-for-you snack solutions.
Meet Our Leadership Team
Anthony Bisignano
President
Jose Gonzalez
Vice President, U.S Market Development
Anthony is a seasoned health and wellness executive with over 29 years of experience building recognized brands like Quest Nutrition, Bang Energy, and Lemon Perfect. His expertise spans brand development, sales, manufacturing, and strategic growth.
As President, Anthony leverages his vast network of industry relationships to lead Smarter Snacks' strategic vision, positioning the brand as a premier global healthy snack company.
Jose brings over 20 years of experience in the sports nutrition and consumer packaged goods industries, having worked with respected brands like MusclePharm and Vitamin Shoppe. He specializes in retail operations, product development, and market expansion.
As Vice President of U.S. Market Development, Jose focuses on expanding the company’s national footprint and driving the next generation of innovative snack products.
Together, Anthony Bisignano and Jose Gonzalez bring nearly five decades of combined industry experience and a shared commitment to innovation, quality, and consumer satisfaction. Their expertise across manufacturing, distribution, retail, sales, and brand development provides Smarter Snacks with the leadership, vision, and execution necessary to become a category-leading healthy snack company. Through strategic growth, product innovation, and strong industry partnerships, they are committed to making Smarter Snacks a trusted brand for consumers around the world. Smarter Snacks — Innovating the Future of Better-For-You Snacking.